TrackMyFarm

TrackMyFarm Privacy Policy

Effective Date: January 1, 2026

This Privacy Policy explains how we collect, use, disclose, store, and protect your information when you access or use TrackMyFarm services, including the TrackMyFarm web app, website, APIs, support, and related features (collectively, the "App"), provided by Powerhouse Agriventures Limited ("we", "us", "our", or "TrackMyFarm"). By accessing or using the App, you consent to the practices described in this Privacy Policy. If you do not agree, do not access or use the App.

1. Information We Collect

We collect the following types of information for all users:

  • Name
  • Email address
  • Password
  • Device information: (Device type, OS version, unique device identifiers, IP address)
  • Usage data: (App interactions, features used, session duration, crashes/errors)
  • Any other data you input or upload to the App

We also collect additional information when you set up a farm in the App:

  • Farm/business name
  • Location/address
  • Billing Information
  • Farm maps
  • Any other data you input or upload to the App

2. How We Use Your Information

We use the collected information to:

  • Provide, maintain, and improve the App
  • Authenticate accounts and provide personalized features
  • Process and store your Farm Data to enable access across devices
  • Communicate with you
  • Analyze usage to improve functionality, fix bugs, and develop new features
  • Ensure security and prevent fraud/abuse
  • Comply with legal obligations

We may create aggregated, anonymized, or de-identified data from Farm Data for analytics, research, benchmarking, or marketing.

3. Sharing Your Information

We do not sell your personal information or Farm Data. We may share data:

  • With service providers (e.g., cloud hosting, analytics, crash reporting) under strict contracts
  • If required by law, subpoena, or to protect rights/safety
  • In connection with a business transfer (merger/acquisition)
  • With your consent or at your direction

4. Data Retention

We retain your account and Farm Data as long as your account is active or needed to provide the App. After account deletion or inactivity (e.g., 1 year), we may delete or anonymize data. Aggregated data may be kept indefinitely.

5. Your Privacy Rights

You have these rights regarding your personal information and Farm Data:

  • Access, correct, update, or delete your data.
  • Object to or restrict processing.
  • Withdraw consent (where applicable).

6. Children's Privacy

The App is not directed to children under the age of 18. We do not knowingly collect data from children.

7. International Data Transfers

Some of our service providers are located outside of New Zealand, and your information may be transferred to and stored on servers in other countries. We use appropriate safeguards to protect your information during international transfers.

8. Security

We implement reasonable technical and organizational measures to protect your data (encryption in transit/rest, access controls). No system is 100% secure; we cannot guarantee absolute security.

9. Third-Party Services

The App may integrate with third-party services (e.g., weather data, satellite imagery). Their privacy practices govern their data collection.

10. Changes to This Privacy Policy

We may update this policy at any time. We will notify you of any material changes before they take effect (e.g., via in-app notice or email). Continued use after any changes constitutes acceptance.

11. Contact Us

If you have questions about this Privacy Policy, contact us at: support@trackmyfarm.com